AUDIENCE by Rohrs Jeffrey K

Author:Rohrs, Jeffrey K. [Rohrs, Jeffrey K.]
Language: eng
Format: epub
ISBN: 9781118825570
Publisher: Wiley
Published: 2013-10-31T04:00:00+00:00

Engage FOLLOWERS

As of this writing, Twitter does not have anything comparable to Facebook’s algorithm to filter the tweets FOLLOWERS see based on the degree of prior engagement with the sender’s content. However, Twitter is rumored to be considering such a move. This isn’t at all surprising, since just following a few hundred people can quickly turn your Twitter feed into a waterfall of information that few people have the time to fully read.

Regardless of how Twitter evolves, your objective must be to stand out from the crowd by being a brand that engages FOLLOWERS. Whether within the desktop app, mobile app, or via email, Twitter notifies users when they are mentioned by others. This not only raises your profile; it gives that individual FOLLOWER a reason to reengage with you and potentially amplify your message now and in the future.

AGNECY TO EMULATE: NASA (@NASA), which engages all manner of FOLLOWERS, PARTNERS, and AMPLIFIERS via its Twitter account—something surprising for a governmental agency.

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